E-E-A-T is not a score you can read in a dashboard. It is a set of signals Google uses to judge whether content on money-or-life topics can be trusted. Here is what each letter means in practice.
Experience and Expertise
Show who wrote the piece and why they are qualified – a real author with a bio and credentials, not a faceless brand.
Authoritativeness
Named reviewers, citations to primary sources, and a clear editorial policy all raise perceived authority.
Trust
Accurate “last updated” dates, transparent review processes, and correct structured data tie it together.